Understanding your customer base is vital in planning both marketing and new products. Sub-groups of customers with different behaviours can be identified and profiled. This is know as segmentation. Customer spend and loyalty can also be predicted.

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Segment customers into groups with similar behaviour, for example high spenders and low spenders, and obtain profiles which help you identify the best new customers.

Predicting Customer Behaviour

Likelihood of Repeat Purchase - Data mining techniques can help predict which customers are likely to make repeat purchases, allowing you to target those most likely to respond.

Likely Spend - Customer spend over a time period can also be predicted, identifying high and low spenders to allow differential marketing.

Customer Loyalty - Recruiting new customers is generally much more expensive than retaining existing ones. Identify which customers are likely to leave, and you can target them to ensure they stay.