Making Sense of Information

We help people understand data which is complex, large or requires thoughtful analysis. Some common areas we work in include:

  • Customer Analysis - Who are your most profitable customers or donors? What do they have in common?
  • Questionnaire Analysis - Including statistical analysis, graphs/visualisation and reporting
  • Reporting Systems - Automatic generation of up-to-the-minute reports from your latest data
  • Data Processing - Transferring data between different systems, recoding data, exporting information to Excel spreadsheets etc.

The techniques we use include:

  • Traditional Statistics - Getting an overview and ensuring you can tell what's really relevant
  • Data Visualisation - See the trends and patterns in information using clear and specialised graphics
  • Data Mining - Easily understandable summaries such as tree diagrams. Predictions such as estimating a customer's lifetime value.

See our blog for the latest examples of our work.

If you would like further information or help to make the most of your data, please contact us at